PAW Branding 2020

Client: Office of the Australian Information Commissioner (OAIC)
Year: 2020
Tools: Adobe CC (Illustrator, InDesign and Photoshop)

The OAIC runs an annual safety awareness program called Privacy Awareness Week (PAW), with the campaign branding going out to tender each year. The agency I worked for had won the tender two years in a row, in 2019 and 2020. For the 2020 campaign, I developed the branding concepts and presented them to the client, proposing a fun, colourful and almost cartoon-like isometric design. The client loved the concept and, after two rounds of iterations, the final design was approved and rolled out across the required deliverables.