Soulara is a subscription-based meal service that delivers nutritious, plant-based, ready-to-heat meals directly to customers' doors. This video was for an organic Instragram post as part of a campaign highlighting the convenience of using Soulara. My primary role was in post-production editing, but I also contributed on-set during the photoshoot - consulting on camera composition and b-roll to support the final edit. (I also happened to do the voice over!)
After receiving the 4K footage, I created proxy files to reduce lag during the editing process. I began by reviewing and organising the raw clips, removing any unusable footage and sorting the rest. Using the provided shot list as a guide, I selected the strongest takes and assembled a rough cut. Once the structure was in place, I sourced stock music and fine-tuned the edit to match the rhythm of the track.
The initial version was shared for review, with feedback focused on the edit itself. After making the requested adjustments and receiving approval, I moved on to colour grading and overlaying motion graphics. A final round of feedback was incorporated before delivering the completed video.